Carat, Cut, Color, Clarity = 4C’s

As a GIA certified jewelry company, it's important to educate your customers about the importance of diamond quality and the 4Cs, which are carat weight, cut, color, and clarity. Understanding these factors is essential when choosing a diamond, as they can greatly impact the value and overall appearance of the stone.

Carat Weight

Carat weight refers to the weight of the diamond and is measured
in metric carats. One carat equals 0.2 grams, and the weight of a
diamond can greatly impact its value. Larger diamonds are
typically more expensive than smaller ones, but it's important to

note that carat weight alone does not determine a diamond's value.

Cut

The cut of a diamond refers to its proportions, symmetry, and
polish. A well-cut diamond will reflect light in a way that
maximizes its brilliance, fire, and scintillation, while a poorly cut
diamond will appear dull and lifeless. The cut is arguably the most
important factor when it comes to the overall appearance of a

diamond, and it's crucial to choose a diamond with an excellent cut.

Color

Diamond color is graded on a scale from D (colorless) to Z
(yellow or brown). The less color a diamond has, the more
valuable it is. However, diamonds that are graded J or lower may

have a slight yellow tint, which some people may prefer.

Clarity

Diamond clarity refers to the presence of inclusions and blemishes
within the stone. Inclusions are internal flaws, while blemishes are
external flaws. A diamond with fewer inclusions and blemishes is
considered to be of higher quality and therefore more valuable.
It's important to note that while the 4Cs are important, they are not
the only factors to consider when choosing a diamond. Other
factors such as fluorescence, certification, and shape should also be

taken into account.